[[[To elaborate on this further, lets sample in particular online guitar performances]]] (hold guitar maybe???)
http://www.nytimes.com/2006/08/27/arts/television/27heff.html (link for it)
[[[In an article in the New York Times in 2006, Virginia Heffernan described these performances as carrying a modesty clause, where the players often exhibit a kind of anti-showmanship]]
[[[[[[[screen capture the article, highlight specific quotes maybe?]]]]]]]
[[[Featuring in this article is an interview with the guitarist funtwo (or Joeng-Hyung Lim), who features in possibly the most viewed and discussed video of this genre. Simply titled 'guitar', it saw funtwo shoot to internet fame, and become one of YouTube's premiere stars.]]]]]
(youtube stars logo here maybe?”!?!?!?)
(show footage of video as well…obviously!)
[[[When asked what he thought of the amount of attention gained from the video, funtwo replied
[“Some say my vibrato is quite sloppy...and I agree with that, so these days I’m doing my best to improve my vibrato skill.”]
[This is obviously a very modest statement to make from the man being referred to by some YouTuber’s as the new jimi Hendrix. Is this actually the case with all guitar performances? Does this modesty clause apply to all online guitar performance?]
[at the time of making, the original guitar video has over 2,500 responses. If we whittle away the spam, around half of these are guitar or instrument based videos.]
[Awsome guitar solo (nice spelling), is one the first encountered. The actual video adopts a very similar mis-en-scene to funtwos ]
{This modesty clause theory has already been abandoned by titling the video awesome, which connotes a high level of skill from the player.]
[Another video titled “Guitar – Canon (the best), is a blatant challenger to funtwo’s internet crown. The title immediately gives the impression of a level of arrogance from the uploader, suggesting a level of competetiveness by at least some members within this online community.]
[Perhaps this is where the competitive element of gaining the most views comes from. If the title of the video suggests the content will be interesting or in these cases more skilful), then a prospective viewer is more likely to watch it. ]
Script pt. 3
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